02 · Services · Creative + Production

Humans concept. AI agents ship the volume. The brand voice never drifts.

A senior creative director owns the brand and the campaign idea. Lab — our creative AI agent — ships hundreds of on-brand variants against the brief. The math of agency hours never applied to creative testing again.


01 · How we run it

The pillars of the work.

Each pillar is operated by a named member of the AAAT or your senior strategist. None are optional — skipping any one creates a hole you will pay for later.

  1. 01

    The brief is sacred

    Every Lab output is tied to a brief written by the senior creative director. Brand voice, do-not-say list, audience persona, conversion outcome — none of these are inferred. Lab cannot drift because the brief is the leash.

  2. 02

    Variant volume, not vibes

    Where a traditional agency might ship two ad variants per campaign, Lab ships twenty. Where they ship one email, Lab ships an email and three subject-line A/Bs and a winback variant. The control is your senior creative director's approval gate, not a manual time budget.

  3. 03

    Brand check on every ship

    Every variant passes a brand-voice check before it goes live. We do not let velocity become embarrassment.

  4. 04

    Production pipeline included

    Designer brief templates, Canva build-spec, self-build quickstart — when scale demands a human designer, we hand them a fully scoped brief instead of a sticky note.


02 · What ships

The deliverables.

What you get from this engagement — concrete, named, owned by a senior strategist or a member of the AAAT.

  • 01Brand voice and tone document — the leash every Lab output runs on.
  • 02Per-campaign creative briefs authored by the senior director.
  • 03Variant queue managed by Lab, brand-checked before ship.
  • 04Klaviyo template library — Cart, Browse, Winback, Post-Purchase — kept evergreen.
  • 05Designer pipeline: build spec, briefs, self-build quickstart for in-house designers.
  • 06Short-form video scripts (IG Reels, TikTok, YouTube Shorts) on the strategist's posting cadence.
  • 07Monthly creative-performance review against ROAS and engagement.

03 · Questions

Answers in plain English.

The same questions buyers ask in a sales call. Same answers we give.

  • Will AI-generated creative hurt my brand?

    Only if you let it run unsupervised. Every Lab output passes through the senior creative director's brand-voice check before it ships. AdMax does not auto-publish creative. The pipeline is volume + human gate, not auto-pilot.

  • Do you produce video?

    Yes — short-form social (IG Reels, TikTok, YouTube Shorts) and ad-platform vertical assets. Long-form production is project-scoped.

  • Can you work with our existing in-house designer?

    Yes — we deliver fully scoped Canva build specs and designer briefs so your in-house designer ships from a clean handoff instead of a sticky note.

  • What if a variant doesn't fit our voice?

    It does not ship. The brand check is the gate. Lab does not get to override the senior director.


Ready to see this in your account? Book a thirty-minute call with a senior strategist. We talk shop, not slides.