04 · Services · Analytics + Reporting

Live dashboards. Plus a strategist who writes.

Sage keeps the numbers honest in real time. A senior strategist writes the story every Friday — what happened, why it happened, and what we are doing about it. No black box. No scoreboard you have to interpret alone.


01 · How we run it

The pillars of the work.

Each pillar is operated by a named member of the AAAT or your senior strategist. None are optional — skipping any one creates a hole you will pay for later.

  1. 01

    Reconciliation before reporting

    Sage reconciles Google Ads against Shopify against GA4 every hour. If the numbers disagree, we report the gap before we report the trend.

  2. 02

    One dashboard, not seven

    We do not send you to seven platform dashboards. One co-branded dashboard pulls every channel's truth into one view, lives on admax.cool, refreshes daily.

  3. 03

    The Friday readout

    The senior strategist writes a plain-English readout every Friday: what moved, what we changed, what we are watching. Three paragraphs, not a 40-slide deck.

  4. 04

    Anomaly alerts on call

    Sage pages the strategist when something material moves. The strategist's inbox is the last to know about a 2 a.m. break — Sage and Helm have already acted.

  5. 05

    Board-grade monthly review

    Once a month, a meeting on Zoom. Channel-level attribution, cohort performance, what is climbing, what we are killing. Slides only if you want them.


02 · What ships

The deliverables.

What you get from this engagement — concrete, named, owned by a senior strategist or a member of the AAAT.

  • 01Source-of-truth reconciliation against Shopify (or your equivalent), every hour.
  • 02Co-branded live dashboard on admax.cool, refreshed daily.
  • 03Weekly strategist Friday readout — written, plain English.
  • 04Anomaly alerts inside one hour of the signal.
  • 05Monthly board-ready performance review.
  • 06Quarterly channel-level attribution rebuild as platforms change.

03 · Questions

Answers in plain English.

The same questions buyers ask in a sales call. Same answers we give.

  • Do you use my GA4 or your own analytics?

    Yours. We do not duplicate the source of truth. We layer on a reconciliation against revenue (Shopify, billing, CRM) so platform numbers do not get to drift without us noticing.

  • How fast is the anomaly response?

    Sage watches every channel every minute. Material moves get paged inside an hour. The strategist's first response is to verify with Sage, then act.

  • What does the Friday readout cover?

    What moved this week, why it moved, what we changed in response, what we are watching for next week. Three paragraphs typically. We do not pad.


Ready to see this in your account? Book a thirty-minute call with a senior strategist. We talk shop, not slides.