Twenty concrete fixes — schema, content, technical, off-site — that move a brand from invisible to consistently cited in the AI engines your buyers now query. Same list AdMax uses on every $25 audit. Tick the ones you have done. The rest are your next two weeks of work.
Root layout. Stable @id, unambiguous description, sameAs links to LinkedIn and Crunchbase.
Include hasOfferCatalog with prices when you have transparent pricing.
On every page with 5+ buyer questions. The H2 is the question; the answer mirrors the on-page copy.
Every blog post. Author, datePublished, dateModified, headline, unique image.
Every non-root page so engines understand site hierarchy.
If your H2s are nouns (Our Process), models cannot extract anything. Rewrite as questions.
Under each question-H2. This is what gets lifted into the synthesis. Long-form depth comes after.
X vs Y, X alternatives, is X worth it. Comparison queries punch above their weight.
10+ category terms each defined in one paragraph. Engines disproportionately favor glossaries.
Lists are easier for extractive engines to lift than wall-of-text paragraphs.
Five minutes. Immediate effect on Claude and Anthropic-adjacent crawlers. Format: llmstxt.org.
GPTBot, ClaudeBot, PerplexityBot, Google-Extended, CCBot. Blocking any one of them makes you invisible to that engine.
Reflect cornerstone importance. Submit to Search Console.
LCP < 2.5s, CLS < 0.1, INP < 200ms on every cornerstone.
Absolute URL, every page. Duplicate canonical = ambiguous citation source.
Trade press, podcast transcripts, GitHub READMEs, association directories, Reddit threads, niche wikis.
With cited third-party sources. The single highest-leverage knowledge-graph move.
Same description, same logo, same URL as your site. Profile mismatches confuse models.
Search Atlas, Profound, or Otterly. Without measurement you cannot iterate.
Every new piece of content links to two cornerstones plus your primary CTA.
The $25 AdMax audit tells you which of the twenty you have done, which to fix first, and which two highest-opportunity keywords are within reach for your business. Delivered in 48 to 72 hours. PDF + 30 minute call with a senior strategist. No upsell required.