How to shape your content for AI engines.
- Every cornerstone H2 is a buyer question.If your H2s are nouns ("Our Process"), models cannot extract anything to cite. Rewrite as questions ("How does our process work?").
- 40 to 80 word direct answer in the first paragraph under each question-H2. This is what gets lifted into the synthesis. Save the long-form depth for paragraphs 2+.
- One comparison page per category("X vs Y", "X alternatives", "is X worth it"). Comparison queries punch above their weight in citations.
- Glossary page with 10+ category-specific terms each defined in one paragraph. Engines love glossaries.
- Bulleted lists and numbered steps in every long-form page. Lists are disproportionately favored by extractive engines.